I’m supposed to be working on other things… like a write up of a cocktail I made the other day, tasting notes on Midleton, tasting notes on Leopold’s Gin… etc, etc.
However, I’ve been asked more than a few times (mostly by Marketing types) why I insist on taking my own photos of bottles and NOT using the pretty photos provided by the professionals.
My answer is simple:
By taking a picture of the bottle on my dining room table or in my kitchen, I’m proving to my readers that I actually had the bottle in my possession; I had the bottle, I opened the bottle, I tasted its contents.
There are oh so many “review” blogs out there that use stock photos. If you can’t take the time to snap a quick pic of what you’re reviewing, why should I take the time to read your “review” let alone believe a word of it?
Even worse are the blogs that use a stock pic and use the tasting notes direct from the distiller’s website. And what *really* kills me about that is:
- there are several “review” blogs that employ this practice,
- those blogs are quite popular, and
- the writers are hailed as “experts”!
You know what? They *are* experts! Experts at deceiving their readers. Experts at Copy-and-Paste.
I have a relatively small following up here on this blog, but those of you who pop by have been quite friendly. I’ve only been hit up by a handful of haters, and only one distiller has scolded me for a less-than-glowing review. And I like to think that you all appreciate honesty and humor over a stock photo and bunch of bullshit.
I’ll happily take a small, but well-informed audience over a throng of semi-interested “me-toos” any day.
And if that costs me the limelight, so be it.
Sincerely and honestly,
Eron “BoozeGuru” G.
A great post!! Thank you.
You have one of the most entertaining spirits blogs out there. I especially enjoy the brutal honesty not to mention the great prose. The jewel of Russia review was like no other review. Don’t change a thing.
Thank you, sir!
Great post, I couldn’t agree more!